Perfect your business with these Handy SEO Tools!

An SEO audit is the process of discovering issues or mistakes that may prohibit your website from ranking on Google and other search engines. An SEO audit consists of several components, including:

Ensure that Google crawls, indexes, and renders your site appropriately.

• Examining your website for on-page SEO issues
• Examining your off-page SEO for faults on other people’s websites that link to yours
• ensuring that your website provides a great user experience (for both mobile and desktop users)
• Optimising your content using keywords
• Searching for duplicate or thin material on your website
• Setting up and maintaining comprehensive data to track the operation of your website

SEO audits are crucial to help your site and business avoid: 

1. Losing out on organic traffic due to site health issues 
2. Losing out on sales opportunities or losing the competitive edge to other brands
3. Having your site improperly indexed (meaning searchers won’t be able to find it in google search results) 
4. Facing penalties from Google for toxic backlink

In short, auditing your site can reveal problems that may be costing you traffic and sales.

Here are some of the most infamous site auditing SEO tools that help realtime!

1. Semrush Site Audit Tool – This tool provides a detailed, top-down view of the performance of your website. Next, we’ll go over the Site Audit tool in depth.
2. Google Analytics – In their search engine, Google Analytics delivers measurements and statistics regarding the performance of your website.
3. Google Search Console – Google Search Console allows you to verify if your site is appropriately indexed and how it appears in SERPs.
4. Google PageSpeed Insights – PageSpeed Insights assesses your site’s page speed on both mobile and desktop platforms.
5. Google Schema Markup Validation Tool — If you’re creating a schema for your site (which we’ll get to in a minute), you’ll want to make sure the code is proper and error-free. You may use the Google Schema Markup Testing tool to test.

Learning SEO and site auditing requires a lot of patience and skill. 

But the key points to be focused on while auditing are:

1. Benchmark your rankings and understand your competitors
2. Check for duplicates of your site in google often.
3. Check your site’s indexed URLs.
4. Confirming that the site is using HTTPS and not HTTP
5. Analysing site speed and optimising your pages.
6. Proper On-page SEO and content management (avoid thin content)